Scaling a Healthcare Platform from 1.8x to 5.4x Blended ROAS
Replaced generic automated smart campaigns with hyper-segmented negative keyword sculpting and server-side tracking, achieving record patient bookings.
5.4x
Blended ROAS
-58%
Cost Per Valid Booking
$240K+
Monthly Consult Revenue
+112%
Ad Spend Efficiency
Phase 1
The Bottleneck & Challenge
The client was spending $45,000 monthly on Google and Meta Ads, but 70% of phone inquiries were low-ticket or out-of-territory. Their previous agency blamed algorithm shifts.
Phase 2
Our Tailored Strategic Blueprint
We implemented Google Offline Conversion Tracking (OCT) tied directly to closed patient consultations in their CRM. We rebuilt their landing pages with interactive symptom selectors and sub-second loading speeds.
Phase 3
Execution & Verified Results
Google Smart Bidding adjusted to prioritize appointments that actually generated revenue. Wasted ad spend on non-converting terms dropped to near zero.