Stop Bleeding Ad Spend: 5 Red Flags in Your Google Ads Account

1. Broad Match Without Smart Negative Lists

One of the fastest ways to burn through thousands of dollars is running broad match keywords without a meticulously curated, daily-updated negative keyword list. You end up paying $15 a click for job seekers, competitors, or irrelevant trivia questions.

2. Missing Server-Side Conversion API

Relying solely on client-side browser cookies means ad blockers and iOS privacy restrictions blind your ad accounts to up to 35% of closed conversions. Server-to-server tracking via Google Enhanced Conversions is mandatory for accurate smart bidding.